Betty Farmer

Western Carolina University offers a live two-day online Effective Organizational Change Management Certificate, from 9 a.m. until 3:30 p.m. Wednesday, Oct. 21 and Monday, Oct. 26. Pictured is one of the workshop instructors, Betty Farmer, professor of communication at WCU and communications consultant.

Western Carolina University’s Office of Professional Growth and Enrichment will be offering a live two-day online Effective Organizational Change Management Certificate, from 9 a.m. until 3:30 p.m. Wednesday, Oct. 21, and Monday, Oct. 26. 

Todd Creasy, director of accounting, finance, information systems and business law in WCU’s College of Business, and Betty Farmer, professor of communication at WCU and communications consultant, will serve as workshop instructors.

“How change is communicated significantly impacts whether employees and other stakeholders embrace the change,” Farmer said. “Often employees are not resistant to the change itself, but to how leaders implement the change.”

This two-day workshop will include a big picture view of change management on the first day with proven pathways, ideas and tips to make change efforts successful. On day two, the training will focus on change communication including the importance of communicating a compelling vision, understanding employee perspectives and developing messages that are tailored both to the audience and the situation.

Attendees will leave with a Change Communication Checklist that will help them develop future change communication plans.

Upon completion of the two-day program, participants will receive a certificate in Effective Organizational Change Management.

Registration fee for the program is $549.

Society for Human Resource Management professional development credits are available at the completion of the program.

For more information and to register, visit pdp.wcu.edu and click on “Certificate Programs” or call 227-7397.

WCU’s Office of Professional Growth and Enrichment, as part of the Division of Educational Outreach, provides opportunities for individuals to further their careers through education and training.