In a release, Harrah’s Cherokee Casinos recounted a year of growth in 2021. The company said it continued its commitment to empowering team members and leaving a positive impact on local communities.

“2021 was a very exciting year for us as we introduced many new amenities and services at each property, however our greatest accomplishments will always be the work that we do to serve others,” said Brooks Robinson, regional senior vice president and general manager of Harrah’s Cherokee Casinos. “We are committed to helping build strong North Carolina communities, and I could not be prouder of the great work we accomplished this past year.” 

The company’s economic and community impact for 2021 include:



Aligning with the core values of Caesars Entertainment, the company provides volunteer opportunities for team members through its H.E.R.O program (Harrah’s Employees Reaching Out). In 2021, more than 29,000 volunteer hours were logged by team members and their families with local nonprofit organizations, including P.A.W.S Animal Shelter, Valley River Humane Society and MANNA Food Bank.


Sponsorship Donations

Harrah’s Cherokee Casinos continued to showcase their support to local nonprofit organizations through sponsorship donations, totaling over $270,000 in cash and services for 2021. Notable contributions include a $30,000 donation to N.C. Beautiful, a $20,000 donation to Helping Haywood and a $10,000 donation to WNC Communities. Also noteworthy is the $70,000 donation made to Folds of Honor, a nonprofit organization that assists military families by providing educational scholarships to spouses and children of America’s fallen and disabled service members. 2021 was the fifth year that Harrah’s Cherokee Casinos supported Folds of Honor by hosting a beverage fundraising event at its properties.


Economic Impact

In addition to their philanthropic work, Harrah’s Cherokee Casinos continued to show their support to its team members. In May, the company announced an increase to the starting pay rate for all non-tipped positions to $15 per hour. Other hourly and salaried team members, up to and including managers, who made more than $15 per hour also received a wage increase. For the year, Harrah’s Cherokee disbursed more than $163 million in salary, wages, and benefits for its 3,700 team members.


Supporting Local Economy

Continuing their efforts to support the local economy and local businesses, Harrah’s Cherokee Casinos paid over $38 million for contracts and services in addition to contracting more than 49,000 area hotel rooms to help accommodate guests.