Caleb Sullivan


The Jackson County Tourism Development Authority announced last week the hire of Caleb Sullivan as its new sales and marketing manager.

The Jackson County TDA is the marketing, promotion and destination management organization for the county.

A longtime county resident, Sullivan is a communication and public relations graduate of Western Carolina University, Southwestern Community College and Smoky Mountain High School.

The second full-time hire of the TDA, Sullivan will focus on curating and creating social media content, marketing the county to groups, retreats and conferences, and developing strategies for driving revenue during the slower visitation months of the year.

“Growing up here has helped me tremendously in being able to passionately promote our towns as a tourism destination,” Sullivan said. “There is nothing I enjoy more than sharing with visitors the things I’ve enjoyed doing my whole life such as hiking in Panthertown Valley or mountain biking on WCU’s trails.”

His first day with the TDA was Monday.