Go to the homepage for the Sylva Herald and Ruralite

Schulman, Main Street businessman for 70 years, dies

By Rose Hooper

The man known as "Mr. Main Street " made his last journey through downtown Sylva Tuesday, Nov. 11.

Former Sylva town board member Sol Schulman, 91, a downtown fixture for 70 years, died Monday morning, Nov. 10, after a period of declining health.

Schulman, who was only 19 when he opened his clothing store, remained in business until October 2002 when health reasons, including advanced Parkinson's disease, forced him to close. He held the record for being in the same downtown Sylva spot longer than any other merchant.

"Sol was a wealthy man but his wealth did not come from money," said Rabbi Dr. Michael Samuel during a Nov. 11 funeral service. "He realized money was no good unless it was used for the good of the community.

He was a great benefactor with a generosity of spirit," Samuel said.


Downtown merchants lined Main Street in tribute Tuesday as the hearse bearing Sol Schulman's body passed his former department store around 11:30 a.m. A Main Street businessman for 70 years, Schulman held the record for being in the same downtown Sylva spot longer than any other merchant. ‚ Herald photo by Rose Hooper

When Schulman closed his department store, he donated the inventory to WestCare Foundation for fund-raising.

Whenever a charitable organization needed funds, Schulman was always the first to step forth.

"I earned what money I have; I also love to give it away," Schulman once said.

"Sol valued every person – every friend, every employee," said Samuel. "And everyone looked at him with respect. He lived a life of dignity and taught his two sons to live their lives with dignity."

Sons Herbert and David Schulman both described their father as a man "with a good soul."

During his lifetime Schulman took leading roles in supporting the Sylva Merchants Association, Jackson County Chamber of Commerce, Harris Regional Hospital, Western Carolina University, Fontana Regional Library, Dillsboro Masonic Lodge and Asheville's Beth Israel Synagogue, as well as assisting hundreds of individuals and churches in their time of need. He served on the Sylva town board for five years.


Sol Schulman was 17 in 1929 when he graduated from high school in Reidsville.

Schulman Street, which connects West Main and Jackson Streets, was renamed in his honor a decade ago.

Another local honor awarded Schulman was his selection as an honorary fireman by members of the Sylva Fire Department. Schulman is one one of only three to receive the honor in the department's 104-year history.

Schulman came to Jackson County from Cherryville when his father sent him up here to check on some real estate property he owned.

"Dad told me to go out west and I thought he meant the West Coast; but he meant Western North Carolina," said Schulman during a 90th birthday interview in March 2002.

His father had purchased a downtown Sylva lot for $2,500 at a bank foreclosure, built a building on the lot for $4,000 and had it on the market for two years but found no buyers.

"I liked the town and I liked the college. People here were kind so I called up dad and told him I had a renter," Schulman said.

"He told me, 'Good. Is he honest? Do you know him well? Will he pay the bills?' I assured him the renter was a fine, dependable person and told him I would tell him more about it when I got home."

But when Schulman went back to Cherryville and told his dad he was the renter, his family got a bit upset and told him he was too young to go into business for himself.

Schulman's gutsy, no-fear attitude won out, and he headed to the New York City Merchandise Mart. Using his father's excellent business name and reputation, he ordered $5,000 worth of merchandise for his Sylva venture.

"When they started calling me to pay back my bill, luck was with me. Roosevelt had just gone in and closed the banks so I told my creditors all my money was tied up in the banks. They understood that; it was the truth. All $28 of it," said Schulman. Bit by bit, he paid back his creditors.

"Everybody has trouble when they first go into business, but it's better to not have the money and work for it," he said during a 2002 interview. "Then when you do well, you feel like you've really done something."

Schulman attributed his longtime success in the merchandizing business to hard work, wise investments, always being honest with his customers and "never knowing what the word 'no' meant."

Following the service at Moody Funeral Home Chapel, a procession drove to Lou Pollock Cemetery in Asheville, where Schulman was laid to rest next to his wife, Lillian.

He is survived by two sons, Herbert Schulman of Cullowhee and David Schulman of Asheville; three grandchildren; and one great-grandchild.

Back to Archive: 11/13/03.


Go to the Homepage Contact Subscribe Advertising Classifieds Archives Obituaries Submissions Deadlines About The Sylva Herald